Lead Generation : What does it mean?

Lead generation is a sales process for stimulating and capturing interest in a product or service you offer with an objective of generating a strong sales pipeline.

In lead generation process the first step is to move the prospect through the buying process and to do this you need to have the contact information.

Once you have contact information, you can take the lead through the various buying stages, for instance, from awareness to interest , for consideration, and finally, conversion.

A good lead generation technique just should not help you generate good leads but also should increase your brand awareness , help you build relationships and ultimately close deals.

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