ICC : The Email Essentials

The best practices will ensure our emails get to customers’ inbox. With a lively dialogue and having engaging content, companies can leverage a the benefits of 400% return on investment

To get this best results, there are three rules of thumb we must follow:

Identification : The recipient of our email must be able to identify us. Making sure that our name , email and address are clearly visible , for a better identification adding phone number and website will be a bonus.

Consideration : We must honour the requests of recipient who no longer wish to receive our emails. They must be able to unsubscribe quickly and easily.


Confirmation : Requesting for consent from the recipients to receive emails from us, by adding a check box for confirmation and with clearly defined privacy policies.

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